https://www.unbiasedinsights.co/blog daily 0.75 2025-02-01 https://www.unbiasedinsights.co/blog/founders-thriving-with-wise-guides-real-success-stories monthly 0.5 2024-08-14 https://www.unbiasedinsights.co/blog/the-making-of-wise-guides-expert-insights-real-world-applications-and-decades-of-experience monthly 0.5 2024-08-14 https://www.unbiasedinsights.co/blog/unlocking-startup-success-using-the-wise-criteria-to-find-market-fit monthly 0.5 2024-08-14 https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/6126212c-3942-488d-b66d-d4bb461be19a/Six+Market+Fits+-+Simple+Large.png Blog - Unlocking Startup Success using the WISE Criteria to find Market Fit - WISE Criteria Willing Irresistible Swiftly Endorsed https://www.unbiasedinsights.co/blog/finding-product-market-fit-for-consumer-products-832n2 monthly 0.5 2022-07-16 https://www.unbiasedinsights.co/blog/steve-blank-blog-posts-on-customer-discovery monthly 0.5 2022-07-16 https://www.unbiasedinsights.co/blog/marc-andreessens-original-blog-post-on-product-market-fit monthly 0.5 2022-07-16 https://www.unbiasedinsights.co/blog/customer-validation-going-from-idea-to-sellable-product monthly 0.5 2022-07-16 https://www.unbiasedinsights.co/blog/how-to-spot-a-startup-that-lacks-product-market-fit monthly 0.5 2022-07-16 https://www.unbiasedinsights.co/blog/the-real-product-market-fit monthly 0.5 2022-07-16 https://www.unbiasedinsights.co/blog/four-fits-growth-framework monthly 0.5 2022-07-16 https://www.unbiasedinsights.co/blog/product-market-fit-the-very-first-step-to-successfully-launching-your-product monthly 0.5 2022-07-16 https://www.unbiasedinsights.co/blog/what-it-feels-like-when-youve-found-product-market-fit monthly 0.5 2022-07-16 https://www.unbiasedinsights.co/blog/7-ways-smart-saas-founders-achieve-product-market-fit-pl558 monthly 0.5 2022-07-16 https://www.unbiasedinsights.co/blog/category/Customer+Discovery monthly 0.5 https://www.unbiasedinsights.co/blog/category/Finding+Product+Market+Fit monthly 0.5 https://www.unbiasedinsights.co/blog/category/What+Is+Product+Market+Fit monthly 0.5 https://www.unbiasedinsights.co/blog/category/What+Product+Market+Fit+Feels+Like monthly 0.5 https://www.unbiasedinsights.co/blog/category/WISE+Guides monthly 0.5 https://www.unbiasedinsights.co/real-insights daily 0.75 2022-02-23 https://www.unbiasedinsights.co/real-insights/blog-post-title-one-fks4w monthly 0.5 2022-02-22 https://www.unbiasedinsights.co/real-insights/blog-post-title-two-48s9m monthly 0.5 2022-02-22 https://www.unbiasedinsights.co/real-insights/blog-post-title-three-be28x monthly 0.5 2022-02-22 https://www.unbiasedinsights.co/homepageasdasd daily 0.75 2021-12-14 https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1634578756355-ETFZNK61FGR2A3UX2AP9/Asset+6.png Home - Startup Accelerators Deliver more effective guidance for doing Customer Discovery and get deeper insights into companies applying to your cohorts. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1634578441728-H6OPDFPD52NU91EK0I6E/Asset+5.png Home - Founders Apply the ‘rigor of a rocket scientist’ used by successful founders during Customer Discovery. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1634578836796-XE14WNIF9D3W1IKWHB8E/Asset+7.png Home - Entrepreneurship Professors Deliver easier-to-execute guidance, take less time to give targeted feedback, and enjoy simpler grading- all with no changes to your syllabus. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1635453984572-COHIDQYPIWJJ0LLCI5KT/logos_sized-03.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1635453934555-861RBCBT25NT5RNFPJI8/logos_sized-02.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1635453962311-X6V6U6NQP0IF923O5FD1/logos_sized-01.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1635454019399-VZ80EMILAAW13HVPMKZ0/logos_sized-04.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.unbiasedinsights.co/contact-us daily 0.75 2024-08-07 https://www.unbiasedinsights.co/professors daily 0.75 2022-02-24 https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1634564833669-8TSGEEVKH6XPLQUEDCFC/Asset+1.png Professor - Rigorous Customer Discovery is hard The foundation for entrepreneurial success is the ability to apply a rigorous approach to Customer Discovery. Teaching students how to effectively apply that rigor is a challenge. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1634564856261-YPOIP8Q84CSF20KAF0B4/Asset+X.png Professor - There aren’t enough hours in the day Teaching effective Customer Discovery requires giving specific feedback on interviews. Listening to all your student’s interviews just isn’t practical today. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1634564892367-GONY0XQXAOQLH7AP9QX1/Asset+3.png Professor - Ambiguity leads to failure. You are teaching the right concepts, but students struggle to produce the unambiguous results needed to build a successful business. We help you guide your students to deliver unambiguous Customer Discovery results. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/6bc8994e-9d7f-4ca4-9912-d97035d2828c/pablo-arroyo-_SEbdtH4ZLM-unsplash.jpg Professor - No big changes We make it easy to incorporate the UNBIASED tool into how you are teaching Customer Discovery today. https://www.unbiasedinsights.co/use-cases daily 0.75 2021-12-14 https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/f9cdd50c-a8e4-4842-a6a1-e5c75a81c7c9/Asset+10%402x.png Use Cases - Entrepreneurship Professors Unbiased Insights helps educators to teach effective customer discovery processes, and give better feedback at scale. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/56815235-df65-4013-8f56-8db5472ba5d9/Asset+5%402x.png Use Cases - Accelerator Programs Unbiased Insights helps accelerator managers by giving workshops, or giving them the means and materials to do workshops, on customer discovery. The tools we offer can also help choose the best applicants for accelerators. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/85e2a9bf-b363-4611-929c-b096b4e3fcd8/Asset+9%402x.png Use Cases - Entrepreneurs Unbiased Insights works with entrepreneurs to validate ideas that they have, proving the pro https://www.unbiasedinsights.co/our-methodology daily 0.75 2021-12-16 https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/51a20f66-b385-4975-af0c-c2491ef63695/Asset+14%404x.png Our Methodology - Steve Blanks Customer Discovery Steve Blank’s Customer Discovery is designed to prove key assumptions about customers. Unfortunately, getting flaw-free proof from interviews is hard. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/5ef91828-b24f-4fed-8100-f9f7104e8b9c/Asset+3%404x.png Our Methodology - Human Traits Innate human behaviors cause interview results to be flawed, leaving an unclear image of the customer. This leads founders to build products that don’t sell. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/cc01fb60-e22c-4a46-b3a0-170bbf2ad9b5/Asset+4%404x.png Our Methodology - Overcoming The Traits The UNBIASED Methodology overcomes these behaviors to produce an unbiased, complete, and accurate picture of the customer. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/7bdd0235-df6d-4b6d-a96d-611fcba41e61/Asset+5%402x.png Our Methodology - Rigor of a Rocket Scientist The methodology uses the ‘rigor of a rocket scientist’ to help founders launch successful startups. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/2d9b253b-bda0-41fb-bc47-7576a39c5995/Asset+12%404x.png Our Methodology - The Methodology Step-by-step instructions enable founders to rely on flaw-free facts, not flawed notes or recollections, to prove key assumptions about their customers. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/cacdaba9-befd-4014-a5d2-8f0e7a178592/Asset+26.png Our Methodology - The Unbiased App The Unbiased App provides a step-by-step guide to apply this methodology, from describing an idea all the way to proving willingness of customers to pay. https://www.unbiasedinsights.co/purchase-page daily 0.75 2021-12-21 https://www.unbiasedinsights.co/catalog daily 0.75 2022-02-21 https://www.unbiasedinsights.co/catalogprofessors daily 0.75 2022-02-17 https://www.unbiasedinsights.co/catalogaccelerators daily 0.75 2022-02-17 https://www.unbiasedinsights.co/catalog_backip daily 0.75 2022-02-21 https://www.unbiasedinsights.co/home- daily 1.0 2025-04-03 https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/a49683b7-36fc-4ebb-8d29-071bb77c756e/UI+Website+-+Founder.png https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1722966376232-FEUKBOKFH64PAG705UUZ/Wide+Owl+blank+background.png https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1ed16876-4bbc-4712-9e3a-8cb0b707ef3b/UI+Website+-+Output.png https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/febfc8e0-7648-4a39-afff-0894c364a3af/UI+Website+-+Checklist.png https://www.unbiasedinsights.co/about daily 0.75 2024-09-02 https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1657305850571-RS8688PAUSBKYMGKECAN/headshot-04.jpg About - Josh Guter Josh has experience as a founder, startup CEO, accelerator manager and graphic communications developer. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1657305053414-9QT5I1A906IPMINSTSV5/headshot-01.jpg About - Tom Collopy Tom has experience as a founder, startup CEO, startup advisor, entrepreneur-in-residence, product developer, angel investor and entrepreneurship professor. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1657305428899-Q9WBZYMFQ5TJHMXX878Q/headshot-02.jpg About - Gabe Gonzales Orta Gabe has experience as a founder, startup CEO, marketing expert, accelerator manager, CPG product developer and start-up advisor. https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1657305278903-5ZGA62C1OOUH1OFFJIKC/headshot-03.jpg About - Lewis Sheats Lewis has experience as a founder, startup CEO, business owner, accelerator manager, finance expert and entrepreneurship education leader. https://www.unbiasedinsights.co/workshops daily 0.75 2024-08-07 https://images.squarespace-cdn.com/content/v1/5f805eae6c419c535e59884a/1654532926835-PEXUVV7YNYQF5GDKIJTN/Andrews+Accelerator+May+2022+pc_DSC03087.jpg Workshops - 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