Customer Discovery leads to startup success
We teach founders how to do it effectively
Benefits Gained
More Effective Marketing
More Efficient Sales
Compelling Investor Pitches
Risks Avoided
Low Product Demand
High Marketing Costs
High Development Costs
Customer Discovery Q & A
Will doing customer discovery help me raise money?
Yes, it will demonstrate customer demand
Yes, it will identify new growth opportunities
Yes, it will validate key business assumptions
What should I do before doing customer discovery?
Learn how to prepare for interviews
Learn interviewing skills, techniques and mindset
Learn how to analyze interview results
What are the key steps in customer discovery?
Conduct interviews with users and buyers in your target market
Analyze results for key insights and new opportunities
Refine your product and define your customer acquisition strategy
How do I learn to do customer discovery effectively?
Use the UNBIASED app to learn how to do customer discovery
Practice interviewing with customer discovery experts
Perform interviews, review and refine
How can customer discovery help me find customers?
It can identify the right marketing channels
It is the source of more effective marketing messages
It can build trust that leads to referrals
What are the key hypotheses I need to validate during discovery?
Problem
Demand
Solution
How long does it take to validate those hypotheses?
It depends on the complexity of the problem, solution & market
It requires multiple rounds of discovery to refine and test
Some startups take a few months but most take 6 months or more
Can I use quotes from interviews to create more effective marketing messages?
Yes, use quotes to make messages more authentic
Yes, use quotes to make messages more compelling
Yes, use quotes to make messages more credible
Can I use quotes from interviews to create more compelling investor pitches?
Yes, use quotes to demonstrate that you understand your customer
Yes, use quotes to support the claims you make
Yes, use quotes to reinforce pain points or satisfaction created