Unlock startup success with
‘The WISE Guides’
Our Goal
Provide AI-customized advice tailored to your startup’s needs.
The Guides
Validate your ideal customer is serious about trying & buying
Create the information they need to decide, try & buy today
Create the investor pitch that will convince them to invest today
The guides use WISE Criteria to test for Market Fit
The Feedback
“The prompts in the WISE Guides are gold. They give a first-time founder everything needed to get actionable business insights out of ChatGPT quickly and efficiently.”
“they’re really enjoying the WISE guides experience. I’m also loving it!” ”
“I think this is a great resource. ”
“It taught me a lot of different user personas that I wouldn’t have thought of reaching out to.”
“Your WISE guides and prompts are really amazing and extremely helpful. I had no idea that ChatGPT could provide this type of output. ”
“thanks for the really insightful resource! It was very helpful seeing all of this information in one place. I ended up doing a User and Small Business (buyer) interview so I can then use the insights on this information as I work on various marketing materials and business plan. ”
“I’ve been finding ChatGPT to be an invaluable business development tool thanks to your guide.”
Q&A
Do the guides just give advice?
No, the prompts in the guides do the work for you. For Customer Discovery, they create your interview guides, analyze interviews and identify key insights. For Building Sales Funnels, they create the plan and content for every stage of your funnel.
Are the guides expensive?
For founders in North Carolina, you may be able to get free access to the guides via NC IDEA using this link. For others, the guides are available via subscription.
Do the guides require me to do a lot of reading and time investment?
No, the guides are designed to be efficient and direct, helping you implement actionable steps quickly without overwhelming your schedule. You can tune the advice to meet the time you have available to work on each topic.
What if there isn’t a guide for what I am working on?
Contact us. We regularly work with founders to come up with new guides.
What if I have a question that you didn’t answer?
Contact us. We’d love to understand what is on your mind and how we might be able to help.
Thank you
Thanks to NC IDEA for supporting the WISE Guides project. Thanks also to Merrill Mason, John Austin, Jan Davis, Dina Rousset, Dave Neal, Jay Bigelow, Josh Guter, Lewis Sheats, Gabe Gonzalez and the numerous founders, students, accelerator managers and others who helped me do the Customer Discovery that led to these Guides.